Wednesday, April 29, 2009
HAS OUR BUSINESS LOST ITS HEART?
Just yesterday, a big radio broadcast company eliminated 3% of their work force just like that. Over 500 people. Counting the 1800-plus they dropped back in January, it adds up to a total of 12%!!!! I have alot of friends in that group who were doing their job and doing it quite well but just became a number on someone's "books" that needed to be erased. Now, even more than ever, we have national DJ's on local stations. One of the legendary Top 40 stations, just north of here, now has only ONE, LOCAL, LIVE personality on the air. The message being sent to aspiring jocks is "stay away, we don't need you". So, what happens to the talent of the future? And what is happening NOW to radio? I am proud to say that we, here at Max media, have more live and local personalities than any other group in this and a bunch of other markets. I'm not selling our company at all. I am saying how sad it is when we have to brag about something like that. Your thoughts?
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3 comments:
There's a reason the Prophet system was developed and integrated into the mix at the front end of the consolidation process. It gives a company the flexibility to make these kinds of cuts without going dark. Of course, other companies have their own digital platforms and emulate this business model, too...
The reality may be that there are just too damn many radio stations. Still, it is sad to see an industry that looks at its greatest intangible resource as expendable.
Here here, Bill! Well said!
That is one of the things I like so much about the Eagle. The connection made with the listeners by having live DJ's, and very good ones at that.
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